Samuel Fitzgerald

Samuel Fitzgerald

A dynamic, multi-faceted Digital/User Experience Principal with knowledge across the disciplines required to be a competent UX professional. Strong management and leadership skills have supported my efforts in the development of highly innovative business applications.

I can say I’m quite skilled with the following




Business Plans


Concept Development


Time Management







Interview Sessions


Heuristic Evaluation


User Task Analysis


Business Requirements



Information Architecture


User Personas


Story Boarding


Concept Maps


User/Data Flow Charts


Use Cases


Interface Design (UI)



Interaction Design











Rally (Agile)


Justinmind Prototyper


SharePoint Online


Microsoft Visio


MS Office 365 Suite


Work Experience

Recent Clients/Projects


eBay Enterprise

Digital/UX Consultant
  • Provided senior management with ideas and recommendations that assist in improving the process of the UX department.
  • Redesign the IAD for a library of GNC products selection tools to optimize the user experience for touch, and support a ’responsive/adaptive’ architecture.
  • Work with the PayPal product team in documenting and communicating an improved integration of the user checkout process. The project entailed created an HTML prototype to demonstrate the recommended IAD.
  • Created and demonstrated a high-fidelity clickable prototype used in a usability lab study for the Bath & Body Works stakeholders.


Lead UX Analyst
  • Challenged with the redesign of enterprise intranets, I lead various workshop sessions with clients, using many game storming techniques in analyzing and gathering vital information to understand the structure of the organization, the needs and goals of the business stakeholders, and the various problems being faced by their employees.
  • Prepared and delivered a detailed “findings document” to the stakeholders that communicated my understanding of the results from each workshop session. The report contained applicable UX client deliverables (user personas, content matrices, user stories, IA diagrams, recommendation, next steps, etc.)
  • Manage and lead the team’s efforts with the design, documentation and presentation of UX deliverables to the client. The deliverables included solution specification, sitemaps, high fidelity wireframes, a clickable prototype, design style guide, and a training manual among others.
  • Assist in improving the internal operational processes and building business moral.
  • Provided leadership support and advice to other consultants/team members.

McGraw Hill Financial - Standard & Poor’s

Lead IA/UX Consultant
  • Participated in focus group sessions to better understand the problems at hand.
  • Prepared concept maps, heuristic analysis and other UX research documentation for discussion with my team.
  • Assist the usability team in collecting user feedback during the evaluation of current systems.
  • Created wireframes to demonstrate the functionality of the new credit rating tool, and showed how the tool should align within S&P’s overall systems architecture.

Accomplishments & Education

Some of what I have done in my academic career

BS, Computer Science

University of the West Indies


Information Technology, Coldfusion MX, Internet Concepts